Java Jive

In the last six months, I've met people at coffee houses all over Denver. It's a running joke between Gary and me that I've been to so many Starbucks, and am intimately familiar with a few, despite the fact that I'm anti-Starbucks.

When I met someone at my favorite Peet's Coffee on the 16th Street Mall a couple of months ago, I realized that coffee shops have changed the face of business. They've given us a neutral, casual place to meet, talk, make deals, and exchange information. In the past, we either had to do a power lunch or dinner or meet in someone's stuffy office or board room.

Tradition and power are the bastions of boomers' and veterans' values. But as the Xers and Y generation have moved up in the professional world, we've made coffee houses our place of choice to change the world. This is a lesson that older, more mature cultures learned hundreds or even thousands of years ago--business conducted in a comfortable environment over a shared pleasure (hot coffee or tea or a sugar-filled delight that pretends to be coffee) builds relationships and is infinitely more fun.

So I guess Starbucks isn't that bad after all. It's a rent-free meeting room that's wired for free Internet access. No wonder the coffee costs $5.